Photography beckons us to surrender to its enchantment, to embrace the delicate interplay between what is seen and unseen, where emotions intertwine, memories awaken, and connections are forged. Jarred Eid, a commercial and advertising photographer who seamlessly integrates an editorial style, utilising lighting techniques to create natural and stunning photographs with personality and style at events. His approach is calm, slow and deliberate, drawing on photojournalism skills to tell stories through his images.With an innate sense of timing and a deep understanding of human nature, Jarred is able to create images that are both beautiful and meaningful, capturing the emotion and atmosphere of an event in a way that communicates a moment.